Paid + Content

Amplify What's Working Across
Every Paid Channel

Stop running paid media in isolation. Perky connects your Influencer audiences, DOOH exposure data, and WhatsApp conversion signals into one paid strategy — so every ad dollar is backed by real intelligence, not platform defaults.

Creator → Paid Pipeline

Your best influencer content becomes your highest-performing ad creative. Automatically.

Audience Compounding

Every channel you run enriches your audience data. Influencer audiences feed paid lookalikes. DOOH exposure feeds retargeting.

Single Revenue View

See how paid media, influencer, DOOH, and WhatsApp all contribute to the same purchase — in one report.

Core Capabilities

Click-to-WhatsApp Ad Campaigns

Run Facebook and Instagram ads that open directly into WhatsApp conversations. Capture intent at the moment of interest and convert it inside the chat your customer already uses.

Paid Social Amplification

Boost your best-performing influencer content as paid ads. Perky identifies which creator content drives the highest engagement and automatically feeds it into your paid strategy.

Content Performance Tracking

Track every piece of content — creator, paid, and owned — in one dashboard. See which formats, messages, and creators are driving conversions, not just impressions.

Cross-Channel Budget Optimisation

Allocate spend across Influencer, Paid Social, DOOH, and WhatsApp based on real performance data. Shift budget automatically to the channels generating the highest return.

Lookalike Audience Generation

Your influencer audiences and WhatsApp customer lists become seed audiences for paid campaigns. Build lookalikes from people who actually converted — not just clicked.

Unified Attribution Dashboard

See how paid, organic, influencer, and DOOH all contribute to a single conversion. Multi-touch attribution that finally shows you the complete customer journey.

One Intelligence Layer.
Every Paid Channel.

Run ads across all major platforms using the same audience signals from your Influencer, DOOH, and WhatsApp campaigns.

Meta Ads

Facebook & Instagram campaigns with CTWA and conversion optimisation

Google Ads

Search, Display, and YouTube ads powered by your audience intelligence

Programmatic

DV360 and programmatic display across premium publisher inventory

Owned Content

Blog, email, and social organic content tracked alongside paid

Influencer + DOOH + WhatsApp + Paid =
One Revenue System

Your influencer discovers the audience. Your DOOH reinforces the message. Your paid ads retarget the exposed. Your WhatsApp converts and retains. Every channel feeds intelligence back — making the next campaign smarter.

See how all channels connect →

Ready to connect paid media
to your full growth stack?

Start with Paid + Content and connect the rest of Perky's channels as you grow.