Zaver Influencer Campaigns
Run end-to-end influencer programs on Zaver — from discovery and briefs to live tracking, cohort management, and leadership reporting, without spreadsheets or agency handoffs.
How campaigns run
From discovery to reporting in one pipeline
Zaver is Perky's influencer platform — the same stack behind Meta's Reels launch, ShareChat's regional KOL programs, and Godrej's Guinness-scale live tracking.
Campaign lifecycle
End to endDiscover & shortlist
Audience overlap · tier · language · region
Brief & approve
Creative guidelines · contracts · calendars
Activate creators
Onboarding · cohorts · regional squads
Publish & track
Live posts · Reels · stories · UGC
Measure in real time
Engagement · reach · installs · record events
Report & optimize
Cohort KPIs · exports · tier graduation
Campaign workspace
Ivara Launch · 1,060 creators842
Live now
156
Scheduled
62
Pending
Priya Sharma
Macro · Hindi
Arjun Menon
Mega · Malayalam
Sneha Reddy
Mid · Telugu
Rahul Verma
Micro · Hindi
Content surfaces tracked in one campaign
Phases
Plan, run, and learn — without switching tools
Define cohorts and KPIs
Set campaign goals, languages, creator tiers, content formats, and success metrics before a single brief goes out.
Execute in one workspace
Onboard creators, manage approvals, track publishing, and coordinate regional squads without leaving Zaver.
Measure and iterate
Review cohort health, graduate top performers, and feed insights into the next wave — with data, not anecdotes.
Platform
Built for influencer ops at national scale
Discovery, execution, and analytics in one product — so brand and platform teams stop coordinating campaigns across spreadsheets and agency decks.
Creator discovery
Search and shortlist by audience overlap, language, tier, engagement quality, and brand-fit signals — not just follower count.
Briefs & approvals
Standardize creative briefs, contracts, and sign-off workflows so regional teams ship thousands of pieces without losing quality.
Campaign operations
Run cohorts, posting calendars, and creator tiers in one workspace — the same system Meta and ShareChat used for pan-India programs.
Real-time tracking
Monitor live publishing, engagement spikes, and record-attempt criteria minute by minute — built for scale events like Guinness attempts.
Tier graduation
Move creators from micro to macro and mega tiers based on performance data — with governance and reporting inside your org.
Unified reporting
One view of reach, content output, follower lift, and install funnels — replacing spreadsheets, DMs, and agency status decks.
Proven at scale
Campaign types we've run on Zaver
Platform & product launches
Large-scale creator cohorts for Reels, short-video, or app launches — with activation tracks and tier graduation built in.
Meta Creator Program · 1,000+ creators · 20K+ Reels
Regional KOL programs
Manage top creators across 15+ languages with standardized briefs and per-creator performance signals.
ShareChat & Moj · 300+ KOLs · 12K monthly videos
Install & acquisition pushes
Prioritize creators whose audiences match your ICP, then tie content output to install and retention metrics.
Resso · 750K+ installs · 1.6B viewership
High-stakes live events
Real-time tracking and verification when every creator post counts toward a world record or timed campaign window.
Godrej Ivara · 1,060 creators tracked live
How it works
From brief to live campaign in days, not months
- 01
Scope the campaign
Align on audience, markets, creator tiers, timelines, and how success will be measured.
- 02
Discover and activate
Shortlist in Zaver, run briefs and contracts, and stand up cohorts with your team or Perky operators.
- 03
Track, report, scale
Monitor live performance, export leadership-ready reporting, and scale what works to the next cohort.
Get started
Ready to run your next influencer campaign on Zaver?
Talk to Perky about campaign design and ops, or explore Zaver for discovery, analytics, and self-serve tooling.