Customer stories
Real campaigns, real numbers — from Instagram Reels launches to Guinness World Record attempts and enterprise WhatsApp lifecycle messaging.
Influencer · Guinness World Records
Perky handled live tracking and reporting across 1,000+ creators so the Godrej Ivara campaign could be verified against Guinness World Record criteria — minute by minute.
1,060
creators tracked in real time
Meta · Instagram Reels
Worked alongside the Meta India partnerships team to design large-scale Reels launch cohorts — discovering creators, running activation tracks, and graduating handpicked creators into macro and mega tiers.
1,000+
creators in cohorts
ShareChat · Moj
Helped ShareChat and Moj’s growth team manage top KOL journeys at scale — standardizing briefs, approvals, and content calendars so regional squads could ship thousands of monthly videos without losing quality signals.
300+
top KOL creators
Resso · ByteDance
Used Zaver’s discovery layer to identify and activate 200+ regional creators across 8 languages in 90 days. Audience-overlap analysis prioritized creators whose followers matched Resso’s target demographic — lifting install-to-retention by 22ppt over manual selection.
1.6B
total viewership
Zili · Tiki
Stood up repeatable creator pipelines for Zili and Tiki: in-platform discovery, cohort onboarding, and content cadence — all tuned to which creators actually drove installs.
15+
languages covered
Instagram · On-ground events
Helped Instagram’s partnerships team plan and measure city- and region-specific creator gatherings across India. RSVPs, creator tiers, and post-event content spikes lived in one workspace.
Tier 1 & 2
cities covered
WhatsApp Business API
How enterprise teams use Zapup for onboarding, support, and commerce workflows on the official WhatsApp Business API — with measurable delivery and engagement.
3.4×
lift in lifecycle engagement