Challenge
What the team needed to solve
Build local creator communities across Tier 1 and Tier 2 cities while keeping field teams and HQ accountable to shared KPIs.
Approach
How Perky shipped it
Perky configured Zaver as the single operational truth for events: RSVPs, creator tiers, post-event content spikes, and engagement lifts all rolled into the same workspace.
Outcome
What it produced
Instagram’s local initiatives tied to clear KPIs, with attendance and follow-on content visible end-to-end — strengthening brand–creator relationships in target cities.