Challenge
What the team needed to solve
Launch Instagram Reels in India with massive creator adoption, while keeping cohort governance and reporting inside Meta’s own org.
Approach
How Perky shipped it
Meta ran its end-to-end creator workflow on the platform: shortlisting, activation tracks, performance signals, and tier graduation lived in one workspace shared across the partnerships team.
Outcome
What it produced
Meta’s team graduated handpicked creators into macro and mega tiers, while every cohort stayed accountable to consistent KPIs - without spreadsheets or one-off agency decks.