Challenge
What the team needed to solve
Launch Instagram Reels in India with massive creator adoption, while keeping cohort governance and reporting inside Meta’s own org.
Approach
How Perky shipped it
Perky built Meta’s end-to-end creator workflow on Zaver: shortlisting, activation tracks, performance signals, and tier graduation lived in one workspace shared between Meta’s partnerships team and our operators.
Outcome
What it produced
Meta’s team graduated handpicked creators into macro and mega tiers, while every cohort stayed accountable to consistent KPIs — without spreadsheets or one-off agency decks.