Challenge
What the team needed to solve
Scale regional creator ecosystems across 15+ Indian languages, while keeping platform-wide engagement tied to measurable cohort outcomes.
Approach
How Perky shipped it
KOL onboarding, briefs, approvals, and posting calendars were unified on the platform - so ShareChat and Moj’s regional squads worked from one system instead of fragmented trackers and email threads.
Outcome
What it produced
Teams tracked follower and engagement lift per creator inside the platform, so engagement across 15+ languages was driven by data rather than anecdotal wins.