Challenge
What the team needed to solve
Establish market presence in a competitive music streaming space and convert reach into measurable app installs.
Approach
How Perky shipped it
Shortlists, contracts, and pacing ran inside the platform, while Resso’s leadership reviewed a unified funnel - keeping every regional push accountable to the same data model.
Outcome
What it produced
Install-to-retention efficiency improved by 22ppt over Resso’s prior manual creator selection process, and content output stayed predictable across 8 languages.