Challenge
What the team needed to solve
Replace stitched-together messaging tools with a single product surface for onboarding, support, and commerce on WhatsApp.
Approach
How Perky shipped it
Zapup unifies template management, broadcast, support inbox, and AI-assisted workflows on the official WhatsApp Business API — so lifecycle communication ships from one place, with logs and metrics in the same workspace.
Outcome
What it produced
Lifecycle engagement lifted 3.4× compared to fragmented tooling, with sub-second delivery latency and 99.95% delivery rates sustained at scale.